SEO and YouTube – How They Relate

If you are new to YouTube or internet marketing in general and would like to know how to get your video on the first page, then you’re in for a bit of an eyeopener. For those who have used search engine optimization (SEO) strategies, you may already be aware of the major search engine ranking factors that determine where your website shows up on Google and other search engines. YouTube, however, is a whole different ball game altogether. There are actually two major ways that your video can rank high on YouTube. The first of these involves a keyword search, while the second involves YouTube’s latest update, known as “Yiquette.”

Longer videos tend to outperform short videos. The average length of a typical first page YouTube video is roughly 14 minutes, with most of that time spent at the very bottom, or in the left hand side. The number of individual views that a video creates is heavily tied to top YouTube rankings, as well. A video that lasts two minutes and contains many relevant keywords tends to attract far more viewers and, thus, will tend to generate higher youtube ranking and SEO results.

Keywords play an important ranking factor for your videos. While SEO is highly based on the number of times your keywords appear in your video content (which is also determined by the length), there is another, more critical ranking factor that is affected by keywords and that is video content that is written by you or your team. Your chosen keywords will also affect the seo optimization for your chosen channel.

As previously mentioned, YouTube uses two major components to determine your YouTube ranking. Keyword search is an important ranking factor for videos that contain certain keywords, but it is also one of the least important factors when it comes to determining where your YouTube videos will rank within the various search engines. One of the main differences between a keyword search and closed captions is that the content of a closed-captioned video does not have to be entirely original, as long as it fits the specified description criteria. This ensures that, while you may have created an engaging and original video, it may not actually rank as highly as you would like due to using keywords that have been highly competitive on YouTube.

In addition to the above-mentioned relationship between SEO and YouTube channels, another major and far less understood relationship exists between YouTube channels and YouTube rank. As you may have guessed, YouTube channels rank high based upon the content they feature, rather than how popular they are. While some channels have very high traffic counts, their popularity is often the result of their channel being featured in a series of popular videos, rather than their having great SEO content that grab the attention of viewers and encourage them to subscribe to the channel.

The important thing to remember when optimizing your YouTube videos is that you need to focus on creating quality content and building a solid social media platform through SEO. If you want to get the most benefit from the efforts you put into your YouTube channel, however, you will want to ensure that your video title and description fit the requirements of the YouTube Ranking Guidelines. It may take some time, but with the help of YouTube’s unique architecture, it can be done.